Commercial advisory from Hoop Strategic Advisors
The strongest commercial decisions hold up from both sides.
We help leaders and investors connect customer operations and economics with commercial strategy and execution. Our experience spans poultry, animal nutrition and commercial leadership.
DISCUSS AN OPPORTUNITYWhen to bring us in
A consequential decision.
Two experienced perspectives.
A good product is not gaining traction
Examine the operating benefit, customer economics and barriers to change alongside positioning and the sales approach.
What is preventing adoption, and what should change?
You are preparing to launch or expand
Test the customer case and commercial readiness before committing more people, time and money.
Which assumptions need to hold up before you invest?
Commercial activity is not producing growth
Look at customer priorities, account focus, team capability and the resources needed to execute.
Where should the business focus its effort?
You are considering an acquisition
Assess why customers buy, the evidence behind growth assumptions and the commercial demands of the ownership plan.
What supports the growth case, and what remains unproven?
The perspective
Every opportunity has two sides.
Customer side
- Operations
- Performance
- Economics
- Risk
- Priorities
- Decision-making
Meaningful to the customer.
Achievable by the business.
Commercial side
- Strategy
- Positioning
- People
- Capability
- Resources
- Execution
Technical performance matters. The decision also has to work in the customer’s operation and in your commercial organization.
Who you work with
Experience on each side.
Judgment across both.
Customer perspective
Jim Shepard
Customer Operations, Economics & Decision-Making
40+ years in poultry operations and commercial roles. Former VP Live Operations.
Commercial perspective
Marc Hoopingarner
Commercial Strategy, Growth & Execution
25+ years in commercial leadership. Former VP & Commercial Director Animal Nutrition.
How we work
Start with the decision you need to make.
01
Define the issue
Understand what is happening, why it matters now and what a useful outcome would look like.
02
Examine both sides
Agree the scope, review relevant information and speak with the people closest to the issue.
03
Set a course of action
Bring the findings together into practical recommendations, priorities and questions that still need answers.
Areas we examine: customer understanding, value translation, commercial focus, commercial capacity and execution.
Start with a conversation
Have an opportunity worth looking at from both sides?
Tell us what you are working through. We can discuss whether our experience fits and what a useful next step could be.